Unique and catchy names are the key to consumer products, especially groceries and food products. I am always curious how they name such products. Example: MTR, Parle-G,Vajradanti,Centerfresh, etc...
Couple of days back, I came across "Harishchandra Coffee" at one of the indian grocers in Portland. I was so amused with the name because that name has some mythological connection. Harishchandra, the mythological charecter stood by truth all his life, even while facing acute difficulties....
I was guessing what would be the value proposition of this brand? You will develop some truthfulness by drinking this coffee everyday? drink this coffee everyday and land up in the job at the cemetry like the mythological charecter???
Or is that the name of the person who founded this coffee company? This reminds me some of the one time local coffee brands in bangalore; Annapoorna Coffee, Panduranga, etc. Well known brands:Bru, Nescafe, Coffeeday
