Unique and catchy names are the key to consumer products, especially groceries and food products. I am always curious how they name such products. Example: MTR, Parle-G,Vajradanti,Centerfresh, etc...
Couple of days back, I came across "Harishchandra Coffee" at one of the indian grocers in Portland. I was so amused with the name because that name has some mythological connection. Harishchandra, the mythological charecter stood by truth all his life, even while facing acute difficulties....
I was guessing what would be the value proposition of this brand? You will develop some truthfulness by drinking this coffee everyday? drink this coffee everyday and land up in the job at the cemetry like the mythological charecter???
Or is that the name of the person who founded this coffee company? This reminds me some of the one time local coffee brands in bangalore; Annapoorna Coffee, Panduranga, etc. Well known brands:Bru, Nescafe, Coffeeday
2 comments:
Harischandra is a Sri lankan brand of coffee... It as a very smooth taste than Italian coffee or freeze dried once. to be honest it leaves abit residue as well...
but tasty if you can add some milk, coffee, and a little bit of brany in it and have it as an ice cold drink...You will never forget the taste..
The brand comes from the Founder's surname. Incidentally, Harischandra is considered to be one of the most trusted brands in Sri Lanka; known for its quality and consistency.
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